Fixing Media: New Unit Of Analysis

As discussed ever since the advent of the Internet, media has changed. While newspapers and magazines have seen the full brunt of the shift, television has been a casualty as well. It’s a shift, or transition if you like, that I have debated, researched and pondered for years. Being in local media from 2000-2006 and…

GoPro – The AVID Integration

This is part three of my series on how GoPro can turn things around and improve it’s fortunes. GoPro is turning itself into a software company as Founder and CEO Nick Woodman pointed out in an in-depth article on The Verge. While I agree with the pivot, they are making steps but not strides which is what…

The GoPro Rocket Vertical

This is part two in my series on GoPro. It’s a great product but they have run into some hard times and it’s share price sits just below $9. This series is intended to provide solutions on how the company can turn things around and become the major player in video.  The private space industry…

Into The Turn

It’s not a secret. It’s not even something in your blind spot. It’s as clear as daylight and it can’t seem to get here fast enough. Over the top (OTT) programming replacing traditional viewing. The world of apps and devices like Apple TV, Roku and Amazon Fire are here to stay but getting content onto…

Americana

I was not a fan of the Grateful Dead growing up. In fact I hated them. I was more of a punk rock/industrial angry music guy anyway.  It was more out of a dislike for the drug/hippie culture that encompassed Dead shows that I really pushed back against and it was a pretty prevalent culture…