Category Archives: Media

Review – Out of the Pocket

Brad H | 8.25.2024 When Kirk Herbstreit’s book ‘Out of the Pocket’ came out back in 2021 I thought to myself, ‘why is Herbie writing a book? He’ll be doing this for another 20 years at least!’ Then I remembered, ‘oh yeah, he’s already been doing this for some 20 odd years.’ (it’s actually 29Continue reading “Review – Out of the Pocket”

Fixing Media: New Unit Of Analysis

As discussed ever since the advent of the Internet, media has changed. While newspapers and magazines have seen the full brunt of the shift, television has been a casualty as well. It’s a shift, or transition if you like, that I have debated, researched and pondered for years. Being in local media from 2000-2006 andContinue reading “Fixing Media: New Unit Of Analysis”

GoPro – The AVID Integration

This is part three of my series on how GoPro can turn things around and improve it’s fortunes. GoPro is turning itself into a software company as Founder and CEO Nick Woodman pointed out in an in-depth article on The Verge. While I agree with the pivot, they are making steps but not strides which is whatContinue reading “GoPro – The AVID Integration”

The GoPro Rocket Vertical

This is part two in my series on GoPro. It’s a great product but they have run into some hard times and it’s share price sits just below $9. This series is intended to provide solutions on how the company can turn things around and become the major player in video.  The private space industryContinue reading “The GoPro Rocket Vertical”

The GoPro Sports Network

This is the first in a series of posts related to GoPro. While they are a hardware company by trade they are also trying to become a content company. I think they can do it but they have to want to do it.  GoPro has gotten hammered over the last year as far as WallContinue reading “The GoPro Sports Network”

Into The Turn

It’s not a secret. It’s not even something in your blind spot. It’s as clear as daylight and it can’t seem to get here fast enough. Over the top (OTT) programming replacing traditional viewing. The world of apps and devices like Apple TV, Roku and Amazon Fire are here to stay but getting content ontoContinue reading “Into The Turn”