The Online Sports Network That Wasn’t

Sideline Signals

By Brad Hubbard | @bradhubbard

It appears that we are at a tipping point with the live streaming of sporting events. While the rumblings have been there for many years it finally seems like we are about to crossover into a world where you will finally have a choice between your typical cable or satellite subscription and an online only version. The surprise shouldn’t be that we’ve gotten to this point but it should surprise people that Yahoo could have led this change.

Yahoo Big

Yahoo is a big company with an enterprise value around $35 billion. It employs over 10,000 people but is has also had enough drama in the C Suite to fill a CNBC special. One direction it didn’t pounce on when it had the chance was the realm of live streaming.

Tracking Yahoo’s live streaming opportunities goes all the way back to 1999 when they purchased Broadcast.com for $5.7 billion and in…

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