I was watching the live Webcast for the CBS Evening News earlier this evening and was almost shocked at how bad it was.

Now I hold CBS to some level of respect. I use to work for an affiliate, I still think 60 minutes is one of the most solid news programs out there behind PBS’s FRONTLINE, and I think the head of CBS Leslie Moonves is trying to point his company in the right direction.

Saying that I think they could do a better job with a Webcast. What the hell does that mean anyway? Under-produced and not very good? Cause that’s what I saw earlier.

Being someone who shoots video exclusively for the web and is aware of the advantages and disadvantages of shooting in this medium it never ceases to amaze me how many people still don’t get it.

The web provides some enormous advantages right now. First, the quality of the shot doesn’t have to be great but it still needs to be good and generally speaking, close up. After you get through importing, exporting, compressing and uploading the picture gets washed out anyway and it usually appears in a tiny video player although that is changing by the day.

Second, audio is more important than you think. People still seem to think that the camera mic will work just fine. In confined spaces and when there’s no other sound coming in then yes it is but 8 times out of 10 having a stick mic will save your butt. Also, double up the audio tracks while editing. It will improve the sound even more.

So CBS and all the other web producers out there take notice. Just because it’s on the web doesn’t mean that you can slack of completely.


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