While a home for a brief period last week I heard something interesting:

The top 20% account for 40% of the consumption.

That is still jaw dropping to me. But it makes sense I guess.

While driving to a birthday party today in Summerlin (don’t ask) and was looking at all of the strip malls. Yeah it looks nicer but it still contains a Papa Johns and a Jiffy Lube. I saw all of the cars, a lot pricier and newer than my beat up 98 Chevy.

The point to this is that there is money to be made from the 20%.


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